Where did it come from? Why does it resonate throughout dozens of languages and cultures? Why do we remember it? For example, the proverb "Where there's smoke there's fire" is found in 55 different languages. What do these urban legends and proverbs have in common? They are all ideas or stories that stick with us easy to remember, easy to retell, and requiring no evidence or advertising for them to remain in the public consciousness. Halloween candy spiked with razor blades. A bird in the hand is worth two in a bush. Random House, 2007.Ī man wakes up after a night of drinking in a bathtub with a kidney missing.
Made to Stick: Why Some Ideas Survive and Others Die.Ĭhip Heath and Dan Heath.
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